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the Spotlight Theory

Modules

Bonuses

Success Stories

The most in-depth training & implementation program for

generating high-quality leads on automation leveraging Social Media.

Join the Waitlist for August 2022

Join the Waitlist

The most in-depth training & implementation program for

generating high-quality leads on automation leveraging Social Media.

*Enrolment Closes July 15, 2021*

Enroll Now

In the Spotlight Theory 12-week Program, you will go from feeling burnt out and stressed, wondering where your next client will come from to…

...generating a consistent wave of high-quality leads on automation, all while building a connection through your personal brand on social media.

Before joining the Spotlight Theory....

I was lost and confused about my business. I wasn't clear on my business plan, and I wasn't putting myself out there. I really wanted to get clear on the coaching programs I wanted to offer, the clients I wanted to help and build my social media following.

I've been following Lisa on social media for a long time. She is always so consistent. You know she has a clear business approach. You can see it every day with her content!

The greatest benefit so far working with Lisa is the confidence I have now!

I have a brand, business and know my perfect client to work with. Since starting the spotlight theory, my social media platforms look more professional; I have more followers, I know what packages and pricing to offer and have landed my very first client!

Even more amazing, I have people messaging me every day for advice on their health!

Lisa is always there to answer questions, keep me focused and give me suggestions when I am stuck.

Lisa is truly a great business coach, and I feel so fortunate to work with her. I would tell anyone that wants to grow their online business to work with Lisa!

BEFORE

Feeling lost and confused about the direction of her business
She wasn't clear on the business plan.
She wasn't putting herself out there.
She wasn't clear on the coaching programs she wanted to offer or the clients she wanted to help.
Didn't know how to build her social media following.

AFTER

Now she has a brand, business and super clear about her perfect client.
Her social media platforms look more professional - She has more followers.
Now Nicole knows what packages and pricing to offer.
She has people messaging her every day for advice on their health.
She has already landed her very first client!
Nicole now has the confidence that she can make her business successful.

This program is a

game-changer.

Lisa is always there to answer questions, keep me focused and give me suggestions when I am stuck.

Lisa is truly a great business coach, and I feel so fortunate to work with her. I would tell anyone that wants to grow their online business to work with Lisa!

Don’t spend years doing the work you can do in 12 weeks with Spotlight Theory! It's worth the investment! The Spotlight theory is a powerful tool for anyone starting out or wanting to grow their business. Lisa gives you the strong foundation you need for long term success!

- Nicole -

"This program is a game-changer."

- Nicole -

Before joining the Spotlight Theory....

I've been following Lisa on social media for a long time. She is always so consistent. You know she has a clear business approach. You can see it every day with her content!

The greatest benefit so far working with Lisa is the confidence I have now!

Even more amazing, I have people messaging me every day for advice on their health!

Lisa is always there to answer questions, keep me focused and give me suggestions when I am stuck.

Lisa is truly a great business coach, and I feel so fortunate to work with her. I would tell anyone that wants to grow their online business to work with Lisa!

BEFORE

Feeling lost and confused about the direction of her business
She wasn't clear on the business plan.
She wasn't putting herself out there.
She wasn't clear on the coaching programs she wanted to offer or the clients she wanted to help.
Didn't know how to build her social media following.

AFTER

Now she has a brand, business and super clear about her perfect client.
Her social media platforms look more professional - She has more followers.
Now Nicole knows what packages and pricing to offer.
She has people messaging her every day for advice on their health.
She has already landed her very first client!
Nicole now has the confidence that she can make her business successful.

This program is a

game-changer.

Lisa is always there to answer questions, keep me focused and give me suggestions when I am stuck.

Lisa is truly a great business coach, and I feel so fortunate to work with her. I would tell anyone that wants to grow their online business to work with Lisa!

- Nicole -

"This program is a game-changer."

- Nicole -

Before I tell you all about this life-changing training program, let’s talk about who this is really for…

You’re a go-getter with ambitious goals. But you are tired of feeling stressed and burnout!

You are utterly driven to scale your business because you want to make a more significant impact, increase your profits.

And you want to earn back TIME to work on other aspects of your business or to check other goals off your list.

Whether You're ...

A newbie entrepreneur who's in the "Startup Mode", taking the leap of following your passion and is really "just getting started".
A busy entrepreneur who is stuck trading time for money. You are so busy working IN your business that you don't have time to hit the financial goals you dream of.
An ambitious dreamer who is saying YES to everything that comes your way because you are eager to make this business work.
An established business owner who wants to make an even bigger impact using social media. You want to reach more people, and you know the online world will help you expand.

If any of these sounds like YOU,

then you're in the Right Place.

Before I tell you all about this life-changing training program, let’s talk about who this is really for…

You’re a go-getter with ambitious goals. But you are tired of feeling stressed and burnout!

You are utterly driven to scale your business because you want to make a more significant impact, increase your profits.

And you want to earn back TIME to work on other aspects of your business or to check other goals off your list.

Whether You're ...

A newbie entrepreneur who's in the "Startup Mode", taking the leap of following your passion and is really "just getting started".
A busy entrepreneur who is stuck trading time for money. You are so busy working IN your business that you don't have time to hit the financial goals you dream of.
An ambitious dreamer who is saying YES to everything that comes your way because you are eager to make this business work.
An established business owner who wants to make an even bigger impact using social media. You want to reach more people, and you know the online world will help you expand.

If any of these sounds like YOU, then you're in the RIGHT PLACE.

The Spotlight Theory Training Program will give you...

Clarity

You get a step-by-step roadmap to implement during the 12 weeks to completely transform your business and life.

training

Tested and proven system with bite-size, clear and simple step-by-step instructions even a 10-year-old can understand.

tools

Simple but powerful tools to rapidly accelerate your customer acquisition and online business growth and gain back more time.

results

Experience results within the second 2 weeks which would build exponential momentum for greater results further.

support

Hands-on support and feedback to get you unstuck and keep you accountable until you implement the system.

The Spotlight Theory has 7 modules designed to guide you step-by-step to design and implement an automated online customer acquisition system and grow your business fast and enjoy lots more free time.

Here Is What You Will Learn To Generate High Quality Leads On Automation Leveraging Social Media

MODULE 1

Setting Up the Digital Foundation
of Your Business

Setting Up the Digital Foundation of Your Business

A rock-solid foundation is the key to building a business that can withstand any challenges.

Whether you are brand new to the online world of an established business, in this module we go through how to set up the strong Digital Foundation for your business online. Even if you think you have it all, I invite you to go through this module.

With a strong foundation, you can grow exponentially once we put all the puzzle pieces together. If the foundation is weak it will crumble once you start to grow fast. So let’s make sure you have a strong base first.

How To Present Yourself As The Expert - People listen and trust experts for advice and services. I will show you 7 tested and proven strategies to position you as an expert in your industry even without any of those Ph.D. or other professional qualifications.
Who Is Your Dream Client? - If you don’t know the ideal type of client you want to work with, you will attract all those troublesome clients. So I will show you how to get clarity about your dream client, where to find them and actually start connecting with them online.
How To Make Your Services Irresistible To Your Dream Clients? - You are not the only person offering your services, right? So I will show you how to transform your services into Irresistible Offers your dream clients want to buy. That way you can easily stand out from the competition in your industry/niche.
Setting Up The Social Media Foundation - Social media has a pivotal role in how we connect with your dream clients. So we are going to set up your business social media pages and profiles in a way - easy to find and excludes trust & credibility.
First Step to Getting Clients on Autopilot - Your online appointment booking system is the first step to getting actual clients. We are going to set up a simple appointment booking system. So you can increase booked appointments fast.

How To Present Yourself As The Expert - People listen and trust experts for advice and services. I will show you 7 tested and proven strategies to position you as an expert in your industry even without any of those Ph.D. or other professional qualifications.
Who Is Your Dream Client? - If you don’t know the ideal type of client you want to work with, you will attract all those troublesome clients. So I will show you how to get clarity about your dream client, where to find them and actually start connecting with them online.
How To Make Your Services Irresistible To Your Dream Clients? - You are not the only person offering your services, right? So I will show you how to transform your services into Irresistible Offers your dream clients want to buy. That way you can easily stand out from the competition in your industry/niche.
Setting Up The Social Media Foundation - Social media has a pivotal role in how we connect with your dream clients. So we are going to set up your business social media pages and profiles in a way - easy to find and excludes trust & credibility.
First Step to Getting Clients on Autopilot - Your online appointment booking system is the first step to getting actual clients. We are going to set up a simple appointment booking system. So you can increase booked appointments fast.

MODULE 2

Attraction Marketing
Craft A Content Strategy

Old school marketing methods are all about annoying people by screaming so loud.

We are not gonna do that.

We are going to use a powerful modern Marketing method - Attraction Marketing.

We attract the attention of your dream clients using helpful and compelling content.

If you are used to “Just Posting” on social media, let me show you what to post and how to post to get your dream clients’ attention. So they start to like your posts and start to follow you on social media. Further, they start to trust you as an expert in what you do.

Types of content that attracts your dream client's attention - Let’s put an end to “just posing” on social media. I will show you “7 types of content” to post on social media to get the attention of your dream clients and get them to follow on social media.
Simple ways to create content without stress or spending days - Get my secret techniques and tactics to create high-quality social media content without wasting hours or hiring a special team.
The Secret To Unglue From Social Media - What if you can “hire technology” to work for you? That’s what I show you to do. We get the technology to post all your social media content on schedule. So you can unglue from your phone and focus on your life.

Types of content that attracts your dream client's attention - Let’s put an end to “just posing” on social media. I will show you “7 types of content” to post on social media to get the attention of your dream clients and get them to follow on social media.
Simple ways to create content without stress or spending days - Get my secret techniques and tactics to create high-quality social media content without wasting hours or hiring a special team.
The Secret To Unglue From Social Media - What if you can “hire technology” to work for you? That’s what I show you to do. We get the technology to post all your social media content on schedule. So you can unglue from your phone and focus on your life.

MODULE 3

Attract Quality Leads with “Lead Magnets”

Grabbing attention and getting your dream clients to follow you on social media is one thing but...

How to turn them into leads?

That’s where “Lead Magnets” come in. A Lead Magnet is a piece of content/value we share with your dream clients in exchange for their contact information.

If you want a quick way to transform your online business, this is the powerful secret to generate leads for pennies and grow your business faster than you thought possible.

How to Easily Create Lead Magnets - I will share the 11 Lead Magnet types you can quickly create for your business. So you can choose the best types that fit your business and your dream clients. Plus my practical secrets to creating your Lead Magnets even if you have no time or energy to invest. .
8 Ways To Promote Lead Magnet For Free - I will show you 8 ways to put your lead magnet in front of your dream clients for free. So you can get new leads almost for free. And once we implement the rest of “The Spotlight Theory” I will show you more powerful methods to easily reach your dream clients.

How to Easily Create Lead Magnets - I will share the 11 Lead Magnet types you can quickly create for your business. So you can choose the best types that fit your business and your dream clients. Plus my practical secrets to creating your Lead Magnets even if you have no time or energy to invest. .
8 Ways To Promote Lead Magnet For Free - I will show you 8 ways to put your lead magnet in front of your dream clients for free. So you can get new leads almost for free. And once we implement the rest of “The Spotlight Theory” I will show you more powerful methods to easily reach your dream clients.

MODULE 4

Real-World Guide to Email
Marketing & Automation

Email is one of the most powerful communication methods if most businesses use it at all. Plus it is very affordable and can even be free.

Once you receive the contact details - name and email address of your dream clients in exchange for your “Irresistible Lead Magnet”...

What’s the next step?

Send them the “Lead Magnet” to their inbox. And continue to send follow-up emails to build a relationship with them, further show you as the expert they can trust and get them to book a call with you for your services.

Do you have to send each email every time?

Nope. That’s why we are going to use the power of technology to Automate the Process.

All you have to do is set up everything once (with my guidance) and it runs by itself and brings you, new clients, every week.

Practical Email Marketing Step-by-step - Everything you need to know about email marketing is presented in a clear and simple manner with step by step over the shoulder tutorials. Whether you are a complete newbie or already use email newsletters, this tutorial walks you through every step to set up the complete email marketing system for your business and yes, how to make everything run without you - aka automation.
What to Say in Emails? - Getting the email addresses of your dream clients is easy but how do you build trust and help them to see you as an expert?

I am giving you a proven relationship-building email sequence so you can simply adapt those to your business and build trust and emotional connection with your dream clients without wasting time “writing from scratch”.

Practical Email Marketing Step-by-step - Everything you need to know about email marketing is presented in a clear and simple manner with step by step over the shoulder tutorials. Whether you are a complete newbie or already use email newsletters, this tutorial walks you through every step to set up the complete email marketing system for your business and yes, how to make everything run without you - aka automation.
What to Say in Emails? - Getting the email addresses of your dream clients is easy but how do you build trust and help them to see you as an expert?

I am giving you a proven relationship-building email sequence so you can simply adapt those to your business and build trust and emotional connection with your dream clients without wasting time “writing from scratch”.

MODULE 5

Simplify Your Client Acquisition System

At this point, you have good email communication with your dream clients.

What’s next?

How to further build a strong relationship with your dream clients and display your expertise. So they view you as a trusted expert of what you do.

And finally, ask for your paid services.

That’s what this module is all about.

We are going to set up a simple (but proven) client acquisition system. And using technology, we are going to automate everything without losing that emotional connection you build with your clients.

This may sound intimidating to you...But rest assured, I simplify everything and show you step-by-step over-the-shoulder tutorials. So you can follow along easily.

The Blueprint for High-Quality Booked Appointments - I give you the exact blueprint I use to get high-quality booked appointments for my own business and my client businesses. Together we are going to implement it in your business. Then you don’t have to ever struggle to get high-quality paying clients again.
8 Step Checklist to Build a Customer Acquisition Funnel - Keep this valuable checklist at your fingertips whenever you want to grow your business with a new client acquisition system.
Get Access to My Client Acquisition Funnel Template - Get access to the proven Clickfunnel funnel template I use for my very successful client acquisition funnels. So you can easily use it for your own business without much pain or trials.

The Blueprint for High-Quality Booked Appointments - I give you the exact blueprint I use to get high-quality booked appointments for my own business and my client businesses. Together we are going to implement it in your business. Then you don’t have to ever struggle to get high-quality paying clients again.
8 Step Checklist to Build a Customer Acquisition Funnel - Keep this valuable checklist at your fingertips whenever you want to grow your business with a new client acquisition system.
Get Access to My Client Acquisition Funnel Template - Get access to the proven Clickfunnel funnel template I use for my very successful client acquisition funnels. So you can easily use it for your own business without much pain or trials.

MODULE 6

Reach Your Dream Client through Paid Advertising

Reach Your Dream Client through
Paid Advertising

Once we have a strong online customer acquisition system in place, it is time to grow and expand your business.

We are going to leverage Facebook and Instagram Paid Advertising to reach and bring more and more dream clients into the customer acquisition system we built.

So you have lots more leads, and guess what, lots of dream clients who want to buy your service.

If you are intimidated by the word paid advertising... let me reassure you…

I am going to hold your hand and show you everything over the shoulder, click by click. Rest assured, you will find this tutorial extremely comprehensive but straightforward at the same time.

Whether you are totally a beginner to online paid advertising or have some experience, you will find some gold nuggets and nuances to improve your paid ad campaign results.

Facebook & Instagram Advertising Simplified - A-Z guide to Facebook and Instagram advertising even if you are a complete newbie to online advertising. Step-by-step, over-the-shoulder tutorials walking you from the basics to all the advanced topics without tech babbles or complex techniques. As a paid traffic pro myself, I make sure what I teach here is easy to understand so even a 10-year-old can follow along and implement.

Even if you don’t plan to run ads by yourself, you will find this knowledge indispensable when hiring a freelancer or team.
How to Write Killer Facebook & Instagram Ads -What to say in your Facebook and Instagram ads?

How to convince your dream clients of the value of your lead magnet or services? I will share all my secrets to writing persuasive ads without breaking a sweat. I hate writing, so I have developed a process and simple shortcuts to writing killer ad copy in minutes.

Facebook & Instagram Advertising Simplified - A-Z guide to Facebook and Instagram advertising even if you are a complete newbie to online advertising. Step-by-step, over-the-shoulder tutorials walking you from the basics to all the advanced topics without tech babbles or complex techniques. As a paid traffic pro myself, I make sure what I teach here is easy to understand so even a 10-year-old can follow along and implement.

Even if you don’t plan to run ads by yourself, you will find this knowledge indispensable when hiring a freelancer or team.
How to Write Killer Facebook & Instagram Ads -What to say in your Facebook and Instagram ads?

How to convince your dream clients of the value of your lead magnet or services? I will share all my secrets to writing persuasive ads without breaking a sweat. I hate writing, so I have developed a process and simple shortcuts to writing killer ad copy in minutes.

MODULE 7

Optimize Your Digital Marketing System

So far, we have been setting up an online customer acquisition system for your business. It is working like a charm - brings you new clients every week, if not every day.

Like all machines or systems, it is time to fine-tune and optimize the results you get.

What does that mean?

Simply means we are going to maximize the results we get from the money and time we invest in our digital marketing system. So you get more and better leads and clients profitably. Who wants to go broke by trying to get new clients, right?

Fine-tune & Optimize Paid Advertising Campaign - Once you have Facebook and Instagram ad campaigns running, it is time to fine-tune and optimize to get the best results out of every dollar and time we invest. I will show you practical methods, tactics and techniques to squeeze out the best results using optimizing, retargeting, etc. Everything is done in detailed over-the-shoulder tutorials so you can follow along.
Integrating Advanced Facebook & Instagram Ad Features - Facebook and Instagram ads are amazing if you know how to use them. In this section, I guide you to integrate advanced audience features to reach more people like your dream clients easily at a much cheaper cost. These advanced features help to get high-quality leads and cut down the ad spent significantly.

Fine-tune & Optimize Paid Advertising Campaign - Once you have Facebook and Instagram ad campaigns running, it is time to fine-tune and optimize to get the best results out of every dollar and time we invest. I will show you practical methods, tactics and techniques to squeeze out the best results using optimizing, retargeting, etc. Everything is done in detailed over-the-shoulder tutorials so you can follow along.
Integrating Advanced Facebook & Instagram Ad Features - Facebook and Instagram ads are amazing if you know how to use them. In this section, I guide you to integrate advanced audience features to reach more people like your dream clients easily at a much cheaper cost. These advanced features help to get high-quality leads and cut down the ad spent significantly.

Join the Waitlist

Be the first to hear about the next program enrolment period

Enrolment Opens January 2022

JOIN THE WAITLIST

When you enroll during this special, limited time period, you’ll get additional BONUS Training that will Help You Generate Unstoppable Momentum -- And Keep It!

BONUS #1

12 Weeks Of Live Q&A Sessions

With Lisa Anne Inside The Private Spotlight Theory Facebook
For Members Only

No more confusion or getting stuck in days trying to implement the digital marketing strategy for your business; you can get my personal assistance and coaching and share your experiences with like-minded entrepreneurs.

Here is What You will Get:

Weekly Live Q&A Sessions - You can join me live and get all your questions answered, and if you want, I can even take a look at your progress or give my professional insights to make things better.
A Supportive Facebook community - A community full of incredible fellow students, alumni, and coaches to make sure you get unstuck, inspired, motivated, share and celebrate all in the same spot.
A dedicated space for networking with other like-minded entrepreneurs, driven and trying to achieve the same (or similar) goals. This way, you never feel alone, even when working online.

BONUS #2

Facebook Ads 101

Facebook & Instagram Advertising Training for personal brand-based businesses. All the simple to advanced techniques, tactics and even secret hacks I use to build my own personal brand and get more social media followers, leads and clients.

Here is What You will Get:

4 Additional Facebook Paid Advertising Training to increase your followers, boost your engagement, and generate more direct messages even if you are a total beginner.
A specific implementation plan to amplify your Spotlight Theory Results, build instant authority and get in front of your dream client at the same time as going through the course.
The Secret to reaching hundreds of new prospects by spending as little as $5 a day

BONUS #3

Copywriting 101

How to Write Ads with Confidence, so You Don't Waste Money on Ads that Don't Get You Results by a Professional Copywriter - Kristin Macintyre

( A $789 Value)

Here is What You will Get:

How to Hook Your Clients in those "oh-so-important” first 2 lines of your ad copy so you can draw in your readers without feeling sales-y.
How to use the power of 5 Audience Awareness Level to write eye-catching copy that stops your dream client in their tracks.
The secret to writing powerful CTA's that it’s clear, concise and powerful, so your dream clients are always compelled to click through and learn more.

BONUS #1

12 Weeks Of Live Q&A Sessions

With Lisa Anne Inside The Private Spotlight Theory Facebook For Members Only

Here is What You will Get:

Weekly Live Q&A Sessions - You can join me live and get all your questions answered, and if you want, I can even take a look at your progress or give my professional insights to make things better.
A Supportive Facebook community - A community full of incredible fellow students, alumni, and coaches to make sure you get unstuck, inspired, motivated, share and celebrate all in the same spot.
A dedicated space for networking with other like-minded entrepreneurs, driven and trying to achieve the same (or similar) goals. This way, you never feel alone, even when working online.

BONUS #2

Facebook Ads 101

Here is What You will Get:

4 Additional Facebook Paid Advertising Training to increase your followers, boost your engagement, and generate more direct messages even if you are a total beginner.
A specific implementation plan to amplify your Spotlight Theory Results, build instant authority and get in front of your dream client at the same time as going through the course.
The Secret to reaching hundreds of new prospects by spending as little as $5 a day

BONUS #3

Copywriting 101

How to Write Ads with Confidence, so You Don't Waste Money on Ads that Don't Get You Results by a Professional Copywriter - Kristin Macintyre

( A $789 Value)

Here is What You will Get:

How to Hook Your Clients in those "oh-so-important” first 2 lines of your ad copy so you can draw in your readers without feeling sales-y.
How to use the power of 5 Audience Awareness Level to write eye-catching copy that stops your dream client in their tracks.
The secret to writing powerful CTA's that it’s clear, concise and powerful, so your dream clients are always compelled to click through and learn more.

The Transformation You Can Expect After The 12-weeks Of This Training and Implementation…

In Your Business And Your Life...

Your Life Before

The Spotlight Theory Training

Your Life Before

The Spotlight Theory Training

Your Life After The Spotlight
Theory Training

But above all else…

The Spotlight Theory Training program will give you the confidence to finally generate consistent, scalable revenue and make the lucrative leap from spinning on a hamster wheel to giving yourself the freedom to choose who you want to work with and how you want to spend your time.

Join the Waitlist

Be the first to hear about the next program enrolment period

Enrolment Opens January 2022

JOIN THE WAITLIST

No, it is not a joke or a grandiose promise

The Spotlight Theory Training Works!

Take a look at the former student’s results with “The Spotlight Theory.”

Lisa is a mentor. She is so good and she can take you from point A to point B. It's unbelievable the progress that I've made and the knowledge that I got from her and from her course. She is so pleasant, nice, and fascinating. I enjoyed every minute of the course.

Naama, United States

You inspired me to try to start working on the funnels since you demonstrated how one can be so creative with this to reach an audience. Just to let you know, you created the right atmosphere to engage and participate. Never before, I willingly volunteered to explain something in front of a group.

Sam, United States

The Spotlight Theory is stuffed with small details which is what makes the big difference for launching my product - I've never seen that before in any other program. What I love most about Lisa is that she is super dedicated, she has this positive vibes over. She's also super straightforward and will never keep you longer in a video then then necessary. That's what I like - she really values your time.

Muriël, Costa Rica

Naama, United States

Sam, United States

Muriël, Costa Rica

The way you taught Facebook Ads & kept things simple helped me generate $50,000+ per month online

Dan, United States

Your business will explode 10 fold by working with Lisa Anne

" Your business will explode 10 fold by working with Lisa Anne"

Angela, United Kingdom

I never got to the level I really wanted too, until I finally made the decision to partner with a pro.

Daniel, United States

The way you taught Facebook Ads & kept things simple helped me generate $50,000+ per month online

Dan, United States

Your business will explode 10 fold by working with Lisa Anne

Angela, United Kingdom

I never got to the level I really wanted too, until I finally made the decision to partner with a pro.

Daniel, United States

It was a complete feeling of secureness, knowing Lisa was there to help transform my business and life.

Paul, United Kingdom

"I was struggling to get my product in front of the right target audience. Since mentoring with Lisa, I now get new leads on a daily basis"

Grace, United States

"The results speak for themselves - after only 2 months, we now generate 14 leads+ per day plus 1 high ticket sale every two days"

Ed, United States

It was a complete feeling of secureness, knowing Lisa was there to help transform my business and life.

Paul, United Kingdom

"I was struggling to get my product in front of the right target audience. Since mentoring with Lisa, I now get new leads on a daily basis"

Grace, United States

"The results speak for themselves - after only 2 months, we now generate 14 leads+ per day plus 1 high ticket sale every two days"

Ed, United States

This is NOT Just Another Course

This is NOT Just
Another Course

Here Is What Makes “The Spotlight Theory” Different

This is a complete training and implementation program to set up an online customer acquisition system for your business by leveraging social media and simple automation techniques.

So you can just relax and focus your time and energy on running your business and living your life as a true entrepreneur. (no, you don’t have to hustle harder but smarter)

Throughout this training, I hold your hand and coach you to implement each step. So there is no confusion but tons of accountability and real action.

“The Spotlight Theory” is the same online lead generation system I figured out after months of learning and testing.

Now, this is the same system I use for my own business and my client’s businesses.

It is tested and proven during the last 4 years in 24 different industries

All you have to do is follow along with me for 12 weeks.

Consider this training program as Your Investment For Your Business Success & Your Life of Freedom In 2021 & Beyond

Consider this training program as
Your investment for your business success & your life of freedom in 2021 & beyond

You'll Be Backed Up By A Risk-Free 14-Day Guarantee

Let me say this upfront...

Our community is full of motivated, inspiring, super-supportive entrepreneurs from all walks of life. We are all going through the same journey and have big goals we want to hit. All of us are decisive action takers, NOT action fakers.

So when you join The Spotlight Theory Training Program, you will be part of this special group.

Now here's the catch...

By the end of these 14 days, you'll have received access to the first two modules.

Meaning, you'll have had the opportunity to set your digital foundation and develop an automated content creation strategy to attract your dream clients on social media.

After completing the two modules, In case you find that The Spotlight Theory Training Programs does not fit your business goals or you don't feel totally confident with the training and aren't ready to grow your business, simply reach out, show me you've put in the work, and I will refund your investment.

Let’s Sum It Up

Here is Everything Included Inside The Spotlight Theory Training

The 7 Training & Implementation Modules

These 7 modules give you the essential training and practical implementation steps. I personally walk you step by step through EVERYTHING you need to do to implement a tested and proven online customer acquisition system into your business, leveraging social media and automation technologies.

So you can scale your business fast and claim back your time.

($14,997 Value)

12 Weeks Of Live Q&A Sessions With Lisa Anne + The Community

You can join me live and get all your questions answered, and if you want, I can even take a look at your progress or give my professional insights to make things better.

($1,297 Value)

Facebook 101

Facebook & Instagram advertising training specifically for personal brand-based businesses.

Get access to all the simple to advanced techniques, tactics and even secret hacks I use to build my own personal brand and get more social media followers, leads and clients.

($597 Value)

Copywriting 101

A professional copywriter reveals the secrets to writing ads with confidence, so you don't waste money on ads that don't get you results.

($497 Value)

The Spotlight Theory - Total Value: $20,088.00

Your Investment only $1,997

You'll get access to one module per week (except for the implementation weeks) -- so that you have enough time to dive into the lessons and execute that portion of the project plan BEFORE moving onto the next.

We do this to protect your time, attention and focus, to keep you from feeling overwhelmed, lost and falling off course. My number one goal is for YOU to achieve results one step at a time.

The 7 Training & Implementation Modules

So you can scale your business fast and claim back your time.

($14,997 Value)

12 Weeks Of Live Q&A Sessions With Lisa Anne + The Community

You can join me live and get all your questions answered, and if you want, I can even take a look at your progress or give my professional insights to make things better.

($1,297 Value)

Facebook 101

Facebook & Instagram advertising training specifically for personal brand-based businesses.

Get access to all the simple to advanced techniques, tactics and even secret hacks I use to build my own personal brand and get more social media followers, leads and clients.

($597 Value)

Sales 101

A professional copywriter reveals the secrets to writing ads with confidence, so you don't waste money on ads that don't get you results.

($497 Value)

The Spotlight Theory - Total Value: $20,088.00

Your Investment only $1,997

We do this to protect your time, attention and focus, to keep you from feeling overwhelmed, lost and falling off course. My number one goal is for YOU to achieve results one step at a time.

I’m already swamped working in my business. How much time will it take me to complete this course?

Spotlight Theory is a 90-day program that takes place 100% online. Training sessions will be released weekly, and over the full 90 days, you’ll set everything up with my help, from dialling in on your target market to running paid traffic. There will be live Q&A sessions once a week that will be recorded and available in the members’ platform, and you can watch and rewatch any of the training at a time that works best for you.

All in all, members can expect to spend around 60 minutes per day on the course. At the end of 90 days, they'll have completely leveraged their brands for massive growth through digital marketing strategies.

Look, I know you’re busy, but here’s a truth bomb. You’re ALWAYS going to stay this busy unless you leverage the tools and automation that are available to you. Spotlight Theory can show you how!

What if I've never used social media before?

No worries! That just means you'll be able to make an even BIGGER impact on your business when you cross the finish line with the Spotlight Theory.

Because you haven't used social media to its fullest yet - means you haven't picked up any bad, addicting habits. Plus, it allows me to mould you to use its profitability and efficiency right from the start 😉.

To be honest, I'm quite jealous of that situation you are in. I WISH I built my social platform with the foundation you'll have.

Oh! And don't even think about worrying about "how to use it". I'll show ya!

What if I’m nervous about the tech involved in creating a course?

You’re not the only technophobe to enroll in the Spotlight Theory

I’ve got you covered.. I devoted 24 step-by-step tutorials to guide you through each process. That's actually the biggest feedback I've gotten from my students - they appreciate the fact that I go through step by step (and they say it's what makes my course different).

So don't worry even if you’ve never been a "techy" person, you’ll be golden!

I’m not good at Facebook ads. Will this course still work for me?

Yes! Spotlight Theory teaches you everything you need to know from start to finish. No previous Facebook ads experience necessary.

What if I’m not sure what my brand is? Can I still join Spotlight Theory?

Yes. Part of what you’ll do in Spotlight Theory does a deep dive into what makes a strong brand and build it together.

What will I need to be able to complete this course and set up my digital marketing automation?

Several online tools are needed to make the best use of this course, and there are additional fees for these tools. These tools are needed in order to effectively implement the strategies inside Spotlight Theory, whether you join Spotlight Theory or not. Here are the tools I recommend:

ActiveCampaign AutoResponder - An email autoresponder allows users to communicate personally with their lists in a way that meets audiences wherever they are in the value ladder by setting up specific emails that will send automatically. Free trial included.
ClickFunnels - ClickFunnels is a landing and sales funnel page builder that captures email addresses and guides people to the sale. Free trial included.
Social Media Ad Budget - Run effective Facebook ads by setting them up with my budget guidelines. Spotlight Theory helps members set up their ads in a way that will ensure they convert and return revenue back to the business.

I don’t have a very big following or email list. Can I still do this?

Definitely! The size of your list right now doesn’t matter. Spotlight Theory show members how to attract the RIGHT people and nurture loyal, raving fans without all the extra work they don’t have time for anyway.

Are the LIVE group chats recorded?

Yes! You’ll be able to access recordings of the LIVE group chats at any point in your class.

What should I expect after signing up?

Once members sign up for Spotlight Theory, they will receive an email with their account information. They will be able to log in, set up a profile, and explore the first module right away.

Do I need to have an existing business?

No! The Spotlight Theory can be applied to the amateur entrepreneur or an expert in their space. This program contains everything needed to set up a brand leveraging client machine.

Is it really risk-free?

Yep! I don’t want you to invest your hard-earned money unless the Spotlight really is the missing link between you scaling your business to the levels you've dreamed of (without having to spend the weekend playing catch up).

Once you join, you’ll be invited to test things out for 14 days before making a final commitment. If you do the work (details here) and decide this course is not right for you, just let us know and we will refund your investment.

Got Questions? I’ve Got Answers!

I’m already swamped working in my business. How much time will it take me to
complete this course?

Spotlight Theory is a 90-day program that takes place 100% online. Training sessions will be released weekly, and over the full 90 days, you’ll set everything up with my help, from dialling in on your target market to running paid traffic. There will be live Q&A sessions once a week that will be recorded and available in the members’ platform, and you can watch and re-watch any of the training at a time that works best for you.

All in all, members can expect to spend around 3-5 hours per week on the course. At the end of 90 days, they'll have completely leveraged their brands for massive growth through digital marketing strategies.

Look, I know you’re busy, but here’s a truth bomb. You’re ALWAYS going to stay this busy unless you leverage the tools and automation that are available to you. Spotlight Theory can show you how!

What if I've never used social media before?

No worries! That just means you'll be able to make an even BIGGER impact on your business when you cross the finish line with the Spotlight Theory.

To be honest, I'm quite jealous of that situation you are in. I WISH I built my social platform with the foundation you'll have.

Oh! And don't even think about worrying about "how to use it". I'll show ya!

What if I’m nervous about the tech involved in creating a course?

You’re not the only technophobe to enroll in the Spotlight Theory

I’ve got you covered..

I devoted 24 step-by-step tutorials to guide you through each process. That's actually the biggest feedback I've gotten from my students - they appreciate the fact that I go through step by step (and they say it's what makes my course different).

So don't worry even if you’ve never been a "techy" person, you’ll be golden!

I’m not good at Facebook ads. Will this course still work for me?

Yes! Spotlight Theory teaches you everything you need to know from start to finish. No previous Facebook ads experience necessary.

What if I’m not sure what my brand is? Can I still join Spotlight Theory?

Yes. Part of what you’ll do in Spotlight Theory does a deep dive into what makes a strong brand and build it together.

What will I need to be able to complete this course and set up my digital marketing automation?

ActiveCampaign AutoResponder - An email autoresponder allows users to communicate personally with their lists in a way that meets audiences wherever they are in the value ladder by setting up specific emails that will send automatically. Free trial included.
ClickFunnels - ClickFunnels is a landing and sales funnel page builder that captures email addresses and guides people to the sale. Free trial included.
Social Media Ad Budget - Run effective Facebook ads by setting them up with my budget guidelines. Spotlight Theory helps members set up their ads in a way that will ensure they convert and return revenue back to the business.

I don’t have a very big following or email list. Can I still do this?

Are the LIVE group chats recorded?

Yes! You’ll be able to access recordings of the LIVE group chats at any point in your class.

What should I expect after signing up?

Once members sign up for Spotlight Theory, they will receive an email with their account information. They will be able to log in, set up a profile, and explore the first module right away.

Do I need to have an existing business?

No! The Spotlight Theory can be applied to the amateur entrepreneur or an expert in their space. This program contains everything needed to set up a brand leveraging client machine.

Is it really risk-free?

STILL THINKING ABOUT IT?

Consider Giving The Spotlight Theory a 14-day risk-free shot if you're motivated by any of the following:

You want to grow your business... but also have more time in the day.

Stop jumping from new idea to new idea but follow along with a plan that WORKS.
Learn how to leverage practical digital marketing strategies to grow your business
Create an entire digital marketing strategy that runs like clockwork
Implement simple automation techniques that will free up your time on tedious, time-consuming tasks of the business
Growth hacks and builds an authoritative brand online.
Stand out amongst the crowd by being THEMSELVES.
Attract a loyal following of your dream clients who want to work with you.
Build connection and trust while growing a large audience fast.
Become an internet celebrity and go-to expert.
Generate pre-qualified leads around the clock.
Increase your revenue and charge premium prices for your services.
Have more freedom and time for themselves and their families.

I Personally Cannot Wait To Guide You Over The Next 12 Weeks...

Hi, I’m the program creator, Lisa Anne.

I’m a self-made entrepreneur, CEO, and one of the most sought-after Social Media Marketers and business influencers of my generation.

I propel entrepreneurs and businesses to internet-celebrity status using my proven model - The Spotlight Theory - in just a few weeks.

I figured out the online brand building & lead generation model after months of trials and errors (yep, lots of mistakes) to grow my own business.

Today, my team and I help entrepreneurs and businesses grow their businesses fast using The Spotlight Theory.

I have a wide range of experience in digital marketing and online business building. I've done everything from managing multiple 6 and 7-figure marketing ventures, running Facebook and Instagram ad campaigns and developing high converting sales funnels.

I’ve also been applauded year after year for my educational courses and private mastermind seminars. I’ve taught worldwide through the power of wifi and was a University Guest Teacher on Facebook™ Advertising in 2018.

Together, let’s implement The Spotlight Theory into your business so you too can...

enjoy a consistent flow of high-quality leads & more profits

...but less stress and burnout

YES! SIGN ME UP

Together, let’s implement The Spotlight Theory into your business so you too can...

enjoy a consistent flow of high-quality leads & more profits

...but less stress and burnout

YES! JOIN THE WAITLIST

Get Started Today

Choose the Plan That Works Best For You

- best value -

One Payment Of

$1,997

USD

BUY NOW + PAY MONTHLY

(Save $325)

- low monthly -

6 MONTHLY PAYMENTS OF

$387

USD

BUY NOW + GET AN EXTRA BONUS

This site is not a part of the Facebook website or Facebook Inc. Additionally, This site is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.

Individual results may vary and will be based on individual capacity, business experience, expertise, and level of desire. There are no guarantees concerning the level of success a member of this program may experience. There is no guarantee that you will make any income at all, and becoming a member of Spotlight Theory indicates the acceptance of the risk that the earnings and income statements will differ by individual. Each member’s success depends on his or her background, dedication, desire and motivation.

The use of my information, products and services should be based on your own due diligence, and you agree that the Spotlight Theory is not liable for any success or failure of your business that is directly or indirectly related to your membership in Spotlight Theory.

Before joining the Spotlight Theory....

BEFORE

AFTER

Before joining the Spotlight Theory....

BEFORE

AFTER

If any of these sounds like YOU, then you're in the Right Place.

If any of these sounds like YOU, then you're in the RIGHT PLACE.

Clarity

You get a step-by-step roadmap to implement during the 12 weeks to completely transform your business and life.

training

Tested and proven system with bite-size, clear and simple step-by-step instructions even a 10-year-old can understand.

tools

Simple but powerful tools to rapidly accelerate your customer acquisition and online business growth and gain back more time.

results

Experience results within the second 2 weeks which would build exponential momentum for greater results further.

support

Hands-on support and feedback to get you unstuck and keep you accountable until you implement the system.

MODULE 1

Setting Up the Digital Foundation of Your Business

Setting Up the Digital Foundation of Your Business

MODULE 2

Attraction Marketing Craft A Content Strategy

MODULE 3

Attract Quality Leads with “Lead Magnets”

MODULE 4

Real-World Guide to Email Marketing & Automation

MODULE 5

Simplify Your Client Acquisition System

MODULE 6

Reach Your Dream Client through Paid Advertising

Reach Your Dream Client through Paid Advertising

MODULE 7

Optimize Your Digital Marketing System

Join the Waitlist

Be the first to hear about the next program enrolment period

BONUS #1

12 Weeks Of Live Q&A Sessions

With Lisa Anne Inside The Private Spotlight Theory Facebook For Members Only

BONUS #2

Facebook Ads 101

BONUS #3

Copywriting 101

BONUS #1

12 Weeks Of Live Q&A Sessions

With Lisa Anne Inside The Private Spotlight Theory Facebook For Members Only

BONUS #2

Facebook Ads 101

BONUS #3

Copywriting 101

The Transformation You Can Expect After The 12-weeks Of This Training and Implementation…

In Your Business And Your Life...

The Transformation You Can Expect After The 12-weeks Of This Training and Implementation…

In Your Business And Your Life...

Your Life After The Spotlight Theory Training

Your Life After The Spotlight Theory Training

Join the Waitlist

Be the first to hear about the next program enrolment period

No, it is not a joke or a grandiose promise

No, it is not a joke or a grandiose promise

This is NOT Just Another Course

This is NOT Just Another Course

Here Is What Makes “The Spotlight Theory” Different

Consider this training program as Your Investment For Your Business Success & Your Life of Freedom In 2021 & Beyond

Consider this training program as Your investment for your business success & your life of freedom in 2021 & beyond

You'll Be Backed Up By A Risk-Free 14-Day Guarantee

Let’s Sum It Up

Here is Everything Included Inside The Spotlight Theory Training

Got Questions? I’ve Got Answers!

I’m already swamped working in my business. How much time will it take me to complete this course?

What if I've never used social media before?

What if I’m nervous about the tech involved in creating a course?

I’m not good at Facebook ads. Will this course still work for me?

What if I’m not sure what my brand is? Can I still join Spotlight Theory?

What will I need to be able to complete this course and set up my digital marketing automation?

I don’t have a very big following or email list. Can I still do this?

Are the LIVE group chats recorded?

What should I expect after signing up?

Do I need to have an existing business?

Is it really risk-free?

If any of these sounds like YOU,

then you're in the Right Place.

Setting Up the Digital Foundation
of Your Business

Attraction Marketing
Craft A Content Strategy

Real-World Guide to Email
Marketing & Automation

Reach Your Dream Client through
Paid Advertising

With Lisa Anne Inside The Private Spotlight Theory Facebook
For Members Only

Your Life After The Spotlight
Theory Training

Your Life After The Spotlight
Theory Training

This is NOT Just
Another Course

Consider this training program as
Your investment for your business success & your life of freedom in 2021 & beyond

I’m already swamped working in my business. How much time will it take me to
complete this course?